Category Archives for "Newsletter"

Nov 14

aptDigital Weekly (#8): 2022 Changes to Google My Business

Newsletter

Hi, I’m Alex and this is the aptDigital weekly newsletter. Let’s use sales, marketing, and strategy to help your appliance repair business grow. Explained: Changes Coming to Google My Business in 2022. Earlier this month Google announced they’re rebranding from “Google My Business” to “Google Business Profile.” What does this mean? Not much when it… Read more »

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Nov 19

aptDigital Weekly (#3): What’s your AGR?

Newsletter

Hi, I’m Alex and this is the aptDigital weekly newsletter. Let’s use sales, marketing, and strategy to help your appliance repair business grow. Pro Tip: Track your average gross revenue (AGR) per service ticket. Last week I showed you how to calculate your average lead value. In order to do so, you’ll need to know… Read more »

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Nov 09

aptDigital Weekly (#1) Know Your Numbers!

Newsletter

Hi, I’m Alex and this is the aptDigital weekly newsletter. Let’s use sales, marketing, and strategy to help your appliance repair business grow. Pro Tip: Establish key performance indicators (KPIs) in your appliance repair business. KPIs are quantifiable measurements used to gauge success. They help reach performance objectives, and are critical to building a successful… Read more »

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