aptDigital Weekly (#3): What’s your AGR?


Nov 19

Hi, I’m Alex and this is the aptDigital weekly newsletter. Let’s use sales, marketing, and strategy to help your appliance repair business grow.

Pro Tip: Track your average gross revenue (AGR) per service ticket.

Last week I showed you how to calculate your average lead value. In order to do so, you’ll need to know your average gross revenue (AGR) per ticket, which is calculated as the sum of all of your service tickets divided by the total number of them.

How to calculate your AGR with Google Sheets:

Send me a message if you’d like help calculating your own AGR. I’d be happy to help.

This Week’s Roundtable:

I host a free weekly Zoom call for appliance repair technicians and appliance repair business owners. It’s a ‘no pressure’ place and time to talk with each other about whatever is on your mind.

This week’s recording: https://youtu.be/F6yj5hUbLjA


  • Common barriers to entry for starting lead generation efforts in your appliance repair business (2:30)
  • What to do when you approach scheduling capacity (9:00)
  • Troubleshooting defrost issues on a Frigidaire french door bottom mount ice maker (12:22)
  • Troubleshooting drain issues on a Whirlpool dishwasher (20:05)
  • Highly focused targeting with Google Ads (24:35)
  • The difference between advertising and marketing (32:05)

Check out past recordings here, and subscribe to my YouTube channel here.

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