aptDigital Weekly (#8): 2022 Changes to Google My Business

Hi, I’m Alex and this is the aptDigital weekly newsletter. Let’s use sales, marketing, and strategy to help your appliance repair business grow.

Explained: Changes Coming to Google My Business in 2022.

Earlier this month Google announced they’re rebranding from “Google My Business” to “Google Business Profile.” What does this mean? Not much when it comes to the business information, reviews, photos, and posts that you show online. What’s changing is the way that you manage them:

• The web-based dashboard will only be available to multi-location businesses and will be called “Google Profile Manager”
• The mobile app will be disabled

These changes are said to go into effect sometime in 2022. Once this occurs, you will need to start managing your business profile through Google’s Search or Maps products.

In this video, I show the current way to manage your business profile on both desktop and mobile. Then, I explain how to access and manage the new Search and Maps interface.

Watch the video on YouTube: https://youtu.be/O2jJM99u62s

Search Engine Journal wrote a detailed guide to Google Business Profile that you might also find useful.

Access past issues of this newsletter here.