aptDigital Weekly (#7): Using Google Ads to Get Higher Value Jobs

Hi, I’m Alex and this is the aptDigital weekly newsletter. Let’s use sales, marketing, and strategy to help your appliance repair business grow.

Case Study: Using Google Ads to Get Higher Value Jobs.

In this video, we take a detailed look at the numbers for EJ’s appliance repair business for the month of October, 2021. First, we identify which type of jobs are more valuable for his business based on gross revenue and average revenue per call. Then, we dive into his Google Ads account to look at how much he’s paying to generate leads for these higher value jobs.

Last week’s recording: https://youtu.be/lBeTmH3C974

Are you doing anything to bring in some jobs that are more valuable to your business than others? If so, I want to hear about it! Hit reply to this email and let me know what you’re up to.

I first got the idea to record this video after EJ posted on Facebook about his business’s October numbers, and how he looks at the data to identify where he wants to focus his efforts. I also wrote a series of email newsletters on this very topic, which you can find here:

• aptDigital Weekly (#1) Know Your Numbers!
• aptDigital Weekly (#2): What’s your average lead value?
• aptDigital Weekly (#3): What’s your AGR?
• aptDigital Weekly (#4): What’s your profit margin?
• aptDigital Weekly (#5): What’s your close rate?

Access past issues of this newsletter here