Hi, I’m Alex and this is the aptDigital weekly newsletter. Let’s use sales, marketing, and strategy to help your appliance repair business grow.
I recently described how to calculate your average lead value. In order to do so you’ll need to know your average close rate, which is calculated as the number of service calls you book divided by the total number of leads you receive.
If you’re tracking inbound leads then you can reference those numbers against the booked calls in your scheduling system. If you’re not tracking these things (you should be!) then ask yourself “on average, out of every 10 leads how many book a service call?”.
Send me a message if you’d like help calculating your own AGR. I’d be happy to help.
I host a free weekly Zoom call for appliance repair technicians and appliance repair business owners. It’s a ‘no pressure’ place and time to talk with each other about whatever is on your mind.
This week’s recording: https://youtu.be/NL0iVcz6V3E