Introduction to Appliance Repair Marketing Marketing is not about magic tricks; it is about systems that deliver measurable results. Today’s appliance repair companies cannot just fix machines; they need marketing machines that run like clockwork. The challenge is real: you are competing for visibility while building trust with homeowners who need help fast. Focusing on… Read more »
Read MoreHi, I’m Alex and this is the aptDigital weekly newsletter. Let’s use sales, marketing, and strategy to help your appliance repair business grow. This Could Help (or Hurt) Customers From Finding You Online. Last month, I wrote about Google rebranding from Google My Business (GMB) to Google Business Profile (GBP), and big changes they snuck… Read more »
Read MoreHi, I’m Alex and this is the aptDigital weekly newsletter. Let’s use sales, marketing, and strategy to help your appliance repair business grow. Explained: Changes Coming to Google My Business in 2022. Earlier this month Google announced they’re rebranding from “Google My Business” to “Google Business Profile.” What does this mean? Not much when it… Read more »
Read MoreHi, I’m Alex and this is the aptDigital weekly newsletter. Let’s use sales, marketing, and strategy to help your appliance repair business grow. Case Study: Using Google Ads to Get Higher Value Jobs. In this video, we take a detailed look at the numbers for EJ’s appliance repair business for the month of October, 2021.… Read more »
Read MoreHi, I’m Alex and this is the aptDigital weekly newsletter. Let’s use sales, marketing, and strategy to help your appliance repair business grow. Pro Tip: Focus your time on high-value activities. When I say $1,000 per hour activities I’m not using the term literally. I’m talking about spending your time on things that have high-value… Read more »
Read MoreHi, I’m Alex and this is the aptDigital weekly newsletter. Let’s use sales, marketing, and strategy to help your appliance repair business grow. Pro Tip: Track your booking rate. I recently described how to calculate your average lead value. In order to do so you’ll need to know your average booking rate, which is calculated… Read more »
Read MoreHi, I’m Alex and this is the aptDigital weekly newsletter. Let’s use sales, marketing, and strategy to help your appliance repair business grow. Pro Tip: Track your average profit margin per call. I recently showed how to calculate your average lead value. In order to do so, you’ll need to know your average profit margin… Read more »
Read MoreHi, I’m Alex and this is the aptDigital weekly newsletter. Let’s use sales, marketing, and strategy to help your appliance repair business grow. Pro Tip: Track your average gross revenue (AGR) per service ticket. Last week I showed you how to calculate your average lead value. In order to do so, you’ll need to know… Read more »
Read MoreHi, I’m Alex and this is the aptDigital weekly newsletter. Let’s use sales, marketing, and strategy to help your appliance repair business grow. Pro Tip: Track your average lead value. Know what a lead is worth to your business before investing in any marketing or advertising. This will help you understand whether you get a… Read more »
Read MoreHi, I’m Alex and this is the aptDigital weekly newsletter. Let’s use sales, marketing, and strategy to help your appliance repair business grow. Pro Tip: Establish key performance indicators (KPIs) in your appliance repair business. KPIs are quantifiable measurements used to gauge success. They help reach performance objectives, and are critical to building a successful… Read more »
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